Integration

The Swedish fashion culture is highly revolved around the internet and fashion blogosphere. So essential are the two to eachother that the entire country even has it's very own fashion blog dedicated solely to the Swedish design ethos, celebrating it's culture and showcasing up and coming designers.  The success of this phenomenon can be largely attributed to worldwide exposure of hip fashion websites such as Bloglovin, Stockholm Street Style, Style by Kling and Fashion Squad which have all played a part in creating huge International buzz around the Swedish fashion scene. 

Much opportunity exists to capitalize on this unique element of Swedish fashion culture. By selecting a website or blogger with a shared outlook and desirable image, WHISTLES could forge a mutually beneficial relationship. This would offer an interactive platform to explore new trends, reach customers, showcase product, build brand recognition and secure market position.

Elin Kling, founder of Internationally recognised fashion platform Style by Kling, epitomises chic and simple Swedish style. She is known for mixing top runway designs with accessible contemporary fashion and has collaborated with all walks of the industry from Karl Lagerfeld to H&M. Born and raised in Sweden herself, Kling is known for her particular affinity to minimalist contemporary brands such as Joseph, Theory and Alexander Wang.  The website showcases her daily style and current inspirations alongside a variety of well edited, relevant fashion information. Style by Kling is not only one of the most well respected fashion websites in Stockholm, but all over the world. Exploring opportunities of collaboration (such as events or an exclusive ad campaign) with this or similar sites could be an excellent strategy in conquering the Swedish market, increasing fashion credibility here and all over the world.

Acne is an incredibly popular Swedish label known for it's cool, modern take on minimalist fashion. What started as a local favorite for affordable, high quality denim has now developed into a full blown fashion powerhouse, Internationally heralded as the epitomy of Swedish cool.

Acne is also known for their various projects and collaborations within the field of fashion and design. To approach them about a joint project, such as a limited edition line of specialty jeans or a small collection designed especially for WHISTLES by their creative director Johnny Johansson, could be a very interesting opportunity for both brands to fuse vision and each reach a different consumer market.

By involving itself with either one of these dynamic, interactive elements of Swedish fashion, WHISTLES could position itself for not only local but International success.