As one of the most important and influential countries on the planet, America's burgeoning retail market represents a massive opportunity for expansion and growth. Analysts predict that by 2016, UK retailers can expect the total consumer spend to have reached an estimated ₤345.6 billion, whereas the American consumer spend looks to exceed a staggering ₤2.3 trillion. A nation universally recognised for it's excessive consumption and insatiable consumer appetite, America can open the doors to a whole new level of success for the clever retailer who understands, and can properly adapt to, it's diverse and unique market.
The American hub of economy and commerce, New York City is widely regarded as the one of the world's premiere destinations for fashion, culture and International business. Fifty million visitors flock there every year to experience the excitement. New York is the most densely populated city in America and widely considered one of the three command centers of world economy alongside London and Tokyo.
Many parallels exist between London and New York. Both cities are known as flourishing cosmopolitan epicenters of business and culture, characterised by a fast-paced, cutting edge way of life. They are also remarkably similar in size and population, with just over 8 million people living in approximately 1,300 square km of space per city. In each exists one of the most respected and influential fashion industries of the world. Yet while London's is valued at approximately ₤21billion, the New York fashion industry is worth over three times that amount, producing ₤64 billion pounds in revenue every year. New York is home to countless design studios, flagships and headquarters for top fashion houses from around the globe. Brands come here to gain exposure, increase credibility and simply get involved in the action.
The only one missing is WHISTLES.
