Stockholm is home to over 2 million residents. The average age is 37 and 49% of the population is between the ages of 20 and 44. Forty-three percent work in music, design and the arts and only 27% are married. While the average income is on par with that of London, the average cost of clothing is significantly higher. This supports the common belief that Stockholm is home to a substantial number of young, dynamic consumers ready to spend on quality shopping and design.
As the 8th most visited city in the world, Stockholm benefits from a flourishing influx of tourists. One of it’s most popular International attractions is the exclusive shopping district of Bibliotekstan. Tourists and locals flock here year-round to enjoy Stockholm’s largest selection of shopping, restaurants, culture and events. This historical landmark has been trading since 1885 and is known for it’s ever changing edit of new fashion and design.
Bibliotekstan would offer an optimal location for WHISTLES to enter the market with exposure to ideal customers and useful positioning amongst competitors.
