Outcome

To enter the American retail market using a slow and strategic approach, beginning with a single New York boutique along with carefully selected concession outlets via Bloomingdales and shopbop.com, reinforced by strategic branding and marketing, WHISTLES could hope to successfully penetrate the mid to upper contemporary fashion retail market. This could open the doors for further expansion into other suitable American fashion destinations such as Los Angeles, Chicago, San Francisco and Las Vegas as the WHISTLES brand would no doubt continue to win over chic, intelligent fashion lovers all over the country.