Outcome

To approach the Stockholm retail market with a centrally located boutique which focused on a careful edit of contemporary product at an accessible price, delivered with exceptional skill and knowledgable service would position WHISTLES as a distinct, yet equally relevant competitor. Supporting the store with a strong internet presence via a locally embraced website or designer would increase awareness and establish a WHISTLES as a new, exciting addition to high profile Swedish fashion scene, and in turn, the world.