Objective

Expansion into the American market could bring great financial gain. If executed correctly, this could yield not only a significant growth in profit but also bring tremendous advantage to the WHISTLES brand as a whole. It would elevate image and boost industry status to increase purchasing and negotiating power. It would broaden client base to encourage sales on a more global scale. And the subsequent increase in International brand recognition could then pave the way for even further global expansion down the road.

Creating partnerships with other sectors of the American fashion and retail market could also open the doors for concession, collaboration and new joint ventures. Finally, as the birthplace of top social media programs which have indisputably revolutionised the modern consumer world, in addition to being the country with the single most twitter users on the entire planet, America offers unlimited opportunity to capitalize on the new direction in promotional marketing and customer relationship management via mobile and social media.