The fashion
industry of today has come a long way. Internet blogs, diffusion lines, collaborations
and streetstyle have created a medium in which fashion, trend and design have
all become open to interpretation. To pay a fortune for runway designs now
almost seems pase’. To pay an accessible price for easy, interesting pieces with
quality design feels modern and intelligent. Jane Sheperdson’s design concept
of easy, laid back pieces with attention to quality and detail lends itself
incredibly well to the modern consumer mentality. In this current retail atmosphere, the possibilities for
WHISTLES to expand into the right International markets could therefore hold great
opportunity.
