One of the most popular fashion destinations within New York is Soho in Lower Manhattan. Soho is an incredibly desirable area frequented by tourists and local residents who are attracted to the exciting, creative atmosphere, top selection of shopping, restaurants and high quality of life. Both groups represent an excellent customer base for this thriving shopping destination.
With little else to do apart from eat and shop, tourists in Soho are there to spend. Twenty-five percent of the 51 million yearly visitors to New York are tourists from the UK, France, Italy, Germany, Scandinavia, Canada, Russia and the Middle East. Fashion brands trading here gain exposure to these important International clients who then, in turn, associate the fashion they see in Soho to be amongst the most contemporary and important in the world.
Residents in Soho earn 43% higher income than the national average. Fifty-six percent are under the age of 45. Seventy-one percent live in rented accommodation and they are 59% less likely to have children. Males are 78% more likely to be single. Females, 80%. Soho's close proximity to the trendy, artist mecca of the Lower East Side along with gritty, urban Chinatown attracts a crowd of locals who are either working in or appreciate the creative fields. This tells us the residents of Soho are young, dynamic professionals with a high disposable income and an appreciation for culture and design.
Both of these groups are a contemporary fashion retailer's dream.
