25.4.13

Competition

The Bibliotekstan offers a unique mix of local and International fashion. Each offers it's own individual point of view while still prescribing to the general Swedish concept of an accessible, design intensive product. Here you will find luxury powerhouses like the newly opened Stella McCartney boutique, local high street giants such as COS and H&M, much loved Stockholm superstars Acne and Whyred, contemporary competitors Hope and Fillipa K along with a high concentration of directional, multi-brand concept stores.

With the right entry strategy, there is huge opportunity for WHISTLES to capitalise on this hip, thriving fashion destination and ready made customer base.


View a full interactive list of the Bibliotekstan market here.