New York is known for being one of the most stylish cities in the world. The New York customer understands fashion and requires an intelligent, well put together look. She is a modern, fashion-savvy professional in her mid twenties to fourties who appreciates current trends without being a slave to them. She wants to be relevant and yet effortless without ever looking overdone. She chooses pieces that are clever and chic which will take her from place to place throughout her busy day. Much like London, the New York customer is intelligent, dynamic and most of all, cool. Her style reflects this.
And so does WHISTLES.