Soho is a melting pot of contemporary fashion. Here shoppers find an eclectic mix of respected, directional luxury designers such as Prada and Jil Sander, funky multi-brand boutiques like Intermix and Opening Ceremony, hip International high street chains like Topshop and Urban Outfitters and bricks and mortar shops from chic, modern labels such as Theory, Acne and Alexander Wang. While offering a vast array of products and price-points, the common thread here is that shops are hip and relevant with an edge.
WHISTLES could already fall into place quite comfortably amongst the brands listed above. But clever styling and marketing with emphasis on it's unique British twist could also help to catapult the brand to an even higher level of success, capitalising on a niche not yet targeted by current competitors in the Soho fashion scene.
See an interactive list of competitors by location
here.
