Much like WHISTLES, Swedish style embodies a contrasting combination of high design and attainable prices which challenges the fashion establishment and opens the door for a fresh, modern approach to personal style.
Streetstyle blogs have further glorified this concept on a worldwide platform, celebrating the uber-stylish Swedish masses as cool, effortless, impossibly chic trendsetters to be emulated by aspiring fashionistas all over the world. Fashion credibility in Stockholm is not about who can afford the most expensive runway piece, but who can create fresh, intelligent looks from accessible product.
Influenced by the long winter nights and cool, clean surroundings, Swedish style is characterized by a minimal aesthetic and monochrome color palette. Shapes are strong and simple made more complex through layering and changes in texture.
All of which is very WHISTLES.
